Why WordPress?

As the leader in the blogging platform industry, WordPress is used by famous fortune 500 companies such as eBay, Ford, Sony, Wired, CNN, the New York Times, the Wall St. Journal, and Harvard Law. With that said there are many reasons why WordPress is the best solution for your Real Estate website, but no three reasons stand out more to us than the wordpress ease of use, the ever growing plug-in market, and that it’s search engine friendliness. How can all this benefit you, the Real Estate agent? In the text below, we will expand on these three benefits and explain how you The Real Estate agent can benefit from a Realty Power Site powered by wordpress.
EASE OF USE With a WordPress Real Estate blogsite, gone are the days of paying your webmaster $70/hour to make minor changes to your site, nevertheless ask for an overhaul by changing the look and feel of your site that would probably cost thousands of dollars with a traditional website, but thanks to the ease of use of WordPress you can consider this burden completely eliminated. In fact WordPress is so easy to learn, you will be in control of your online real estate efforts in no-time at all. WordPress will allow you to create pages, create posts, add video or images, receive comments, plus so much more, all without being a programmer or knowing a bit of HTML.

PLUG-IN MARKET You have probably heard the apple iphone slogan: “There is an app for that.” Well the same can be said for WordPress with over 12,000 free plug-ins available and growing., we can now say “There’s a plug-in for that.” To better explain plug-ins we must first explain the fact that WordPress is an open source platform, meaning that the source code that makes up WordPress is available for all to see. This creates a wonderful environment and opportunity for web programmers to extend the source code by creating plug-ins that seamlessly integrate with WordPress. If there is anything you would like to integrate to your site that does not come standard with your WordPress installation or theme, you will most likely find it in the plug-in market. Remember there is no extra charge for the unlimited use of these plug-ins, all 12,000 of them are FREE to you! When you own a WordPress site, it’s like hiring thousands of programmers that continually contribute towards adding new functions and features to your website, but of course without you having to ditch a single penny…

SEARCH ENGINE FRIENDLY WordPress, straight out of the box, is a search engine magnet. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.  WordPress comes with several built-in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plug-ins which can be used to further improve search engine optimization on wordpress, which off course we integrate for you.  The best example of an SEO plugin that all of our sites come standard with is: The All in One SEO Pack  plugin, this plugin makes search engine optimization a breeze by allowing you to very easily add page titles, descriptions, and tags to your pages and off course your blog posts.  If your current Real Estate website does not allow you to add page title, page descriptions, and page tags you are at a loss because your site is missing one of the key ingredients to onsite SEO and that is the ability to create properly structured web pages that easily tell the search engines what your website is about.